D3 Video: Convergent Products, Convergent Process

Our first video from the 2010 Device Design Day, featuring Kim Goodwin and Michael Voege.

Interaction designers and industrial designers are kindred spirits in many ways, yet we tend to lean on somewhat different skills, biases, and design approaches. Many teams struggle with these differences, and the results of that struggle are visible in the telephones, remote controls, and even toaster ovens that drive us all a little bit crazy. So how do we get past atoms vs. pixels, while still benefiting from the different strengths of each discipline? No doubt there’s more than one answer, but the one that has worked for us is a convergent design process that incorporates both co-design and parallel design, but never sequential design in which one discipline drives the other. We’ll share that process—and the project management considerations that go with it—from both IxD and ID perspectives.