D3 Video: Breaking Through The Noise

A talk by Dan Harden at Kicker Studio’s 2010 Device Design Day.

There are so many electronic devices, gadgets, and techy do-dads in this world, and quite frankly, most are junk. Every once in awhile one comes along and it’s different. It breaks through the noise. You dig it because it works flawlessly, it delivers real value, and it even has soul. Technology may enable it to BE, but design is what makes it sing. What are the factors that go into creating these kind of transcendent product experiences that resonate with soul? We will discuss this and share a few examples of how we interpret this illusive goal.