Kicker Event: The Arduino Case Study

We’ve always been fans of the Arduino platform. We use it to prototype our design work at Kicker Studio, and we’ve followed its evolution and impact on the maker and start-up communities over the past several years. As the technology advances, the opportunities for Arduino-enabled products in the wearable, mobile and robotic spaces are growing exponentially, and entering commercial markets.

Our friend, and Arduino co-founder, Massimo Banzi is visiting San Francisco and playing in our studio this month. We thought we’d take advantage with an evening of drinks and discussion on using open source hardware to change product design.

We’re hosting an event on Monday May 21, 2012, 6:00 PM, and we hope you can join us:
The Arduino case study: the impact of open source hardware in design

What is Arduino?


Arduino is an open source development platform for micro controllers (the tiny microcomputers that are inside everyday objects). Contrary to popular belief, it was developed in a design school, not an engineering school, and has become the tool of choice for many designers around the world to prototype interactive devices. What is the impact of this open source, non-proprietary hardware on design?

This talk will describe what Arduino is and what designers (and everyday people) are doing with it. Then we will discuss its impact and the innovations it enables. The presentation will be followed by a Q&A session.

Who is Massimo?

photo by David Cuartielles

Massimo Banzi is the co-founder of the Arduino project. He is an interaction designer, educator and advocate for Open Source Hardware. Massimo started the first FabLab in Italy, which led to the creation of “Officine Arduino” a FabLab / Makerspace based in Turin. Massimo has taught workshops and has been a guest speaker at institutions all over the world. He is the author of “Getting Started with Arduino” and a regular contributor to the Italian edition of Wired Magazine and Che Futuro, an online magazine about innovation. Massimo currently teaches Interaction Design at SUPSI Lugano in the south of Switzerland and is a visiting professor at CIID in Copenhagen.

RSVP Now!

Seating is limited. Make your reservation now for only $5 on http://kickerarduino.eventbrite.com. Forgot to make a reservation? Door charge will be $10. All proceeds will go toward the cost of the event. Refreshments will be served.