Things we’re kicking around: content across multiple devices

As you may have guessed from our survey the other day, we’re thinking about how people consume content on individual devices and in an ecosystem of devices for an OEM in Silcon Valley. Conquering a single device is much easier than the ecosystem, both for us and for users. We are finding the problem centers around all of the interface noise that occurs when users try to sync all those devices together. There is a lot of effort required to get this box to talk to that one, for this device to pay attention to that one, and there are even struggles around hooking devices up to the cloud. People see these things as too intimidating to try to figure out, even if it’s a simple fix. The last thing they want to spend time doing is messing with things that are supposed to provide relaxation and entertainment. The other part of the problem is that there are too many walls between content providers and the way people consume content. Users don’t care where that episode they want to watch is being hosted, they just want to watch the show. The more hoops they have to jump through, the less enjoyable the experience.