Comments on: Why Products Suck #2: Not Enough Iteration http://www.kickerstudio.com/blog/2009/09/why-products-suck-2-not-enough-iteration/ A blog by Kicker Studio on the new Product Design Wed, 28 Jul 2010 14:36:26 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Clay Newton http://www.kickerstudio.com/blog/2009/09/why-products-suck-2-not-enough-iteration/comment-page-1/#comment-2811 Clay Newton Wed, 09 Sep 2009 15:56:09 +0000 http://www.kickerstudio.com/blog/2009/09/why-products-suck-2-not-enough-iteration/#comment-2811 Which makes a lot of sense. It's how it works in art and music: you scratch some thoughts in a book or a wall; you play a few chords or a riff ... then you start noodling and retooling as you narrow in on the awesomeness. I think one of the challenges in design is that people expect to get paid for their work. Those that spend innumerable hrs sketching and prototyping away are putting in the same kind of intrinsically motivated effort as an artist ... because its not about the pay, it's about the payoff of making something that is "right". Which makes a lot of sense. It’s how it works in art and music: you scratch some thoughts in a book or a wall; you play a few chords or a riff … then you start noodling and retooling as you narrow in on the awesomeness.

I think one of the challenges in design is that people expect to get paid for their work. Those that spend innumerable hrs sketching and prototyping away are putting in the same kind of intrinsically motivated effort as an artist … because its not about the pay, it’s about the payoff of making something that is “right”.

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