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	<title>Comments on: Why Products Suck #7: The Core Concept is Buried in Features</title>
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	<link>http://www.kickerstudio.com/blog/2009/10/why-products-suck-7-the-core-concept-is-buried-in-features/</link>
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		<title>By: Kicker Studio: Why Products Suck #10: Product Hygiene is Ignored</title>
		<link>http://www.kickerstudio.com/blog/2009/10/why-products-suck-7-the-core-concept-is-buried-in-features/#comment-991</link>
		<dc:creator>Kicker Studio: Why Products Suck #10: Product Hygiene is Ignored</dc:creator>
		<pubDate>Fri, 17 Jun 2011 18:09:41 +0000</pubDate>
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		<description>[...] problem arises when, in the quest for more features, hygiene is ignored. Basic activities are ignored, or the product is sluggish and unresponsive. We [...]</description>
		<content:encoded><![CDATA[<p>[...] problem arises when, in the quest for more features, hygiene is ignored. Basic activities are ignored, or the product is sluggish and unresponsive. We [...]</p>
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		<title>By: Christopher Fahey</title>
		<link>http://www.kickerstudio.com/blog/2009/10/why-products-suck-7-the-core-concept-is-buried-in-features/#comment-337</link>
		<dc:creator>Christopher Fahey</dc:creator>
		<pubDate>Mon, 12 Oct 2009 18:43:45 +0000</pubDate>
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		<description>I think a little nuance can be added to this: It can work for a product to have multiple identities so long as they are either neatly compartmentalized (think tools in a Swiss Army Knife, or icons on an iPhone). The story then becomes about how the product&#039;s primary usage is multiple usages. Messaging around those multiple identities is a challenge, but it can be done.</description>
		<content:encoded><![CDATA[<p>I think a little nuance can be added to this: It can work for a product to have multiple identities so long as they are either neatly compartmentalized (think tools in a Swiss Army Knife, or icons on an iPhone). The story then becomes about how the product&#8217;s primary usage is multiple usages. Messaging around those multiple identities is a challenge, but it can be done.</p>
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