Mag+ Concept Video
Our colleagues Matt Jones and Jack Schulze at BERG have produced a concept video of a future digital magazine reading experience for Bonnier R&D. Kicker Studio is working with Bonnier to expand this concept into a robust, interactive prototype over the next several months.
The concept aims to capture the essence of magazine reading, which people have been enjoying for decades: an engaging and unique reading experience in which high-quality writing and stunning imagery build up immersive stories. The concept uses the power of digital media to create a rich and meaningful experience, while maintaining the relaxed and curated features of printed magazines. It has been designed for a world in which interactivity, abundant information and unlimited options could be perceived as intrusive and overwhelming.
Currently, Kicker Studio in the process of researching how and why people read magazines, and the structure and flow of print magazines in general, so that we can best translate the pace and flow of the overall magazine and individual articles into a digital framework that retains the best of the print magazine reading experience, while creating new paradigms for digital magazine (as opposed to books or blogs or pdf) reading. We’ve had interesting discussions with the Bonnier R&D and Popular Science teams about the future of magazines and the design principles we want to embody in the prototype.
More to come in 2010!
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2 Comments
Awesome. Looks fun enough to make me jealous. Very cool.
I like the gestural in this concept, especially getting ride of page turning. I’m curious if defining a magazine as a “editorial package” increases people’s the perceived monetary value of a digital magazine. Editors and curators in my mind at least have more value than “blogger”.
10 Trackbacks/Pingbacks
[...] Mag+ via Vimeo Mag+ via Bonnier R&D Bonnier R&D Kicker Studio [...]
[...] of the concept. Excitingly, Kicker Studio are apparently working on translating the concept into a functional prototype in [...]
[...] to be explored,” he told me. “That’s in the next phase, where our friends at Kicker Studio in San Francisco are taking the vision further into interactive prototypes and more research. What [...]
[...] also Bonnier R&D’s Mag+ page, where you can leave comments and contact Bonnier, and the thoughts of Kicker Studio — who will be expanding the concept to robust prototype over the next few months in San [...]
[...] also Bonnier R&D’s Mag+ page, where you can leave comments and contact Bonnier, and the thoughts of Kicker Studio — who will be expanding the concept to robust prototype over the next few months in San [...]
[...] posible que en 2010 veamos ese prototipo gracias a la colaboración de Kicker Studio, el tercer socio de este proyecto. Hasta entonces podemos disfrutar de este completo vídeo: [...]
[...] [Via Kick It] [...]
[...] year and we have a growing set of clients; some amazing projects completed or in progress including Mag+ and the SVA installation and others we can’t talk about; and a product that’s launched [...]
[...] to be explored,” he told me. “That’s in the next phase, where our friends at Kicker Studio in San Francisco are taking the vision further into interactive prototypes and more research. What [...]
[...] found out while doing the Bonnier Mag+ Project that people read magazines differently than books, mainly because the content itself is so [...]
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