Comments on: Review: Design-Driven Innovation http://www.kickerstudio.com/blog/2010/04/review-design-driven-innovation/ Thu, 14 Jul 2011 10:14:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Julie Jenson Bennett http://www.kickerstudio.com/blog/2010/04/review-design-driven-innovation/#comment-407 Julie Jenson Bennett Thu, 08 Apr 2010 18:59:25 +0000 http://www.kickerstudio.com/blog/2010/04/review-design-driven-innovation/#comment-407 Yes, I concur, Verganti is very strong on "what" radical innovation on meaning means to business, less so on the "how", which can be multi-faceted. In our own practice, our ability to study culture, and how people construct cultural meaning, and not just people and what they do makes all the difference! Yes, I concur, Verganti is very strong on “what” radical innovation on meaning means to business, less so on the “how”, which can be multi-faceted.

In our own practice, our ability to study culture, and how people construct cultural meaning, and not just people and what they do makes all the difference!

]]> By: Greg Petroff http://www.kickerstudio.com/blog/2010/04/review-design-driven-innovation/#comment-406 Greg Petroff Thu, 08 Apr 2010 04:49:42 +0000 http://www.kickerstudio.com/blog/2010/04/review-design-driven-innovation/#comment-406 I have been reading verganti's book. I think that what he is talking about is finding the mix between tech, business model and design if you want to scale fast and not be incremental. Where the designer can have impact is when there is a radical technology sitting in the room but no one knows what to do with it or how people might use it. I have been reading verganti’s book. I think that what he is talking about is finding the mix between tech, business model and design if you want to scale fast and not be incremental.

Where the designer can have impact is when there is a radical technology sitting in the room but no one knows what to do with it or how people might use it.

]]> By: Dan http://www.kickerstudio.com/blog/2010/04/review-design-driven-innovation/#comment-405 Dan Wed, 07 Apr 2010 22:44:19 +0000 http://www.kickerstudio.com/blog/2010/04/review-design-driven-innovation/#comment-405 Some of the "interpreters" can be users, he says, but not ordinary users. He thinks designers can gain insight and inspiration to improve the product as it means currently, not to break out of that existing meaning. Some of the “interpreters” can be users, he says, but not ordinary users. He thinks designers can gain insight and inspiration to improve the product as it means currently, not to break out of that existing meaning.

]]> By: Jamin Hegeman http://www.kickerstudio.com/blog/2010/04/review-design-driven-innovation/#comment-404 Jamin Hegeman Wed, 07 Apr 2010 22:08:17 +0000 http://www.kickerstudio.com/blog/2010/04/review-design-driven-innovation/#comment-404 I find it interesting that he suggests focusing on, as you say, "what could be: possible new futures." Isn't this also the goal of human-centered design? Does he not think that designers can both gain insight and inspiration from people while also designing for what could be? I find it interesting that he suggests focusing on, as you say, “what could be: possible new futures.” Isn’t this also the goal of human-centered design? Does he not think that designers can both gain insight and inspiration from people while also designing for what could be?

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