We tend to “simply, hide, or chop” features up, because our model of how people use products (a pyramid with most users as beginners at the bottom of the pyramid, working up to a small number of users as experts at the top of the pyramid) is wrong. It’s the job of designers, Cook feels, to “pull users towards mastery” instead of simplifying features for the lowest common denominator. How to do that involves game mechanics, namely what he calls skill atoms and skill trees. Continue reading Skill Atoms and Skill Trees >>
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We’re very pleased to announce Device Design Day: a one-day conference for professionals who design consumer electronics, appliances, mobile devices, and objects with embedded technology. Continue reading Announcing: Device Design Day >>
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