Category Archives: Product Strategy

I gave a presentation at Adaptive Path’s 2010 MX Conference, which was kind of a mini-sequel to my How to Lie with Design Research talk I gave a few years ago.

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Part IX in an ongoing series of Why Products Suck (and what we can do about it).

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It’s a common business strategy to integrate a physical product with a service. In many ways, it’s been that way for over a century, but with an even tighter possible integration now that the service can transform the way the physical product works (via firmware updates, new service agreements, applications, games, content, etc.) There seems to be a few common business strategies for these product-service combinations.

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This article on homes designed for an aging population sparked a few thoughts about the parallels between aging and sustainability. I’m thinking about how each can inform the other.

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Industrial designers are taught to stay on top of design trends. When the first charcoal PC came out it didn’t take long for most computer makers to go from beige to black. But the practice of borrowing design cues seems to be increasing to the point where a careful observer could probably tell the year a product was introduced just by its design. This year especially it seems that companies have taken that idea to a whole new level. Not only are companies mimicking design cues, but some are stealing design language and even an entire brand.

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Why is it that no one has created a compelling demonstration of the value of a haptic devices through audio and visual channels?

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First it was public restrooms. Now your kitchen. This new side-by-side refrigerator by AEG-Electrolux conserves energy by going into sleep mode and but can be woken up with a wave, just like the paper towel dispenser at an airport bathroom

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One phrase you hear a lot of in product design is “adding value” or “value-add.” As in, “Being able to see their account balance is a value-add for customers.” What this usually means, however, is adding a new feature. “Being able to turn your washing machine on from this PDA would be a value add.” [...]

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